Building a Human Centric Intelligent Society
Photography: Akifoto
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Building a Human Centric Intelligent Society

Rae Ritchie — June 2019

At the first Fujitsu World Tour 2019 event in Helsinki, delegates were challenged — and inspired — to create a human centric intelligent society.

• More than half of the world’s population is now online

• US adults spend a third of their waking hours online

• 50 companies have more than 300 million users

And yet — lack of trust in the digital sphere remains a major issue. According to figures cited by Fujitsu, in research of 900 business leaders in nine countries, 70% of those surveyed find it difficult to judge whether online information is correct and trustworthy, 72% are worried that organizations exploit personal data without permission and 68% are concerned about the risk of customer data leakage.

These startling statistics were shared by Mikko Lampinen, head of industry sales at Fujitsu Finland, at the opening event of the company’s World Tour in May 2019. Held in Helsinki, Fujitsu World Tour Nordic is one of the region’s largest conferences for decision-makers in the digital innovation space.

Mikko Lampinen, head of industry sales at Fujitsu Finland


During this first keynote address of the day, “Driving a Trusted Future”, Lampinen also gave real-world examples of how Fujitsu is using technology such as Explainable AI to instead help build trust. Machine learning has, for instance, identified a potential gene mutation that causes cancer by joining the dots between 180,000 pieces of gene mutation data, 17 million medical papers and more than 10 billion pieces of knowledge.

Lampinen also shared three actions that organizations can take to create a trusted business. First, he said, decide on purpose: what is it that you are trying to achieve?

The second action is to build a Human Centric Organization, characterized by creativity, skills and agility. The third action is to drive the business with digital, using cutting-edge technologies and getting value out of data. He explained to the audience that: “At Fujitsu we are committed to helping you in these areas. Together we can build the Human Centric Intelligent Society.” He encouraged delegates to spend the day discovering how they can contribute to their organization and help to build a Human Centric Intelligent Society.
Creating value through trust

“The biggest lie on the internet? — ‘I agree to the Terms and Conditions.’” This opening gambit from Philipp Kristian Diekhöner raised knowing laughter from the audience. Diekhöner, a leading innovation strategist in Asia and authority on the trust economy, delivered the day’s second keynote, “The Trust Economy: How technology Is evolving trust patterns and what it takes to create value in this new world”.

Philipp Kristian Diekhöner, innovation strategist and author


Joking aside, Diekhöner continued, our ready agreement to terms and conditions illustrates how much we do trust technology, albeit for good or ill. Our parents warned us not to trust strangers but now we do so willingly —and often without thinking about it. Technology has allowed us to change our behavior. This in turn has changed the world, including the business world, with digital trust intermediaries such as the buy-and-sell website Carousell creating value without creating products.

After exploring the history of trust since nomadic times, Diekhöner laid out his vision of trust in the digital age. We still need human conversations, he argued, but interfaces are now the gateways to great customer relationships. Furthermore, he argued, data is the new global currency — or even the new nuclear power — and technology is the primary tool for extracting its value.

To maximize this arrangement, Diekhöner urged those gathered in the hall to let simplicity guide them in creating the best interfaces. “Simplicity is everything,” he said. Remember, too, that reciprocity earns you the right to the best quality data. Technology may provide new capabilities, he stated, but customer-centricity is what makes this data valuable.
Human centric augmented intelligenceJussi Tolvanen, general manager at Microsoft Finland, began the third keynote of the day (“Artificial Intelligence Fails Without Emotional Intelligence”) by sharing Microsoft’s mission statement: empower every person and every organization on the planet to achieve more.

This focus on humans, and empowering them through their use of technology, will be crucial as technology becomes ever more ubiquitous in our lives, he told the audience.

Jussi Tolvanen, general manager Microsoft Finland


Every business, Tolvanen said, will be a software business in one way or another. Rolls-Royce, for example, uses data monitoring for flights so that spare parts can be ready when a plane lands. Starbucks is becoming a digital company through the use of blockchain to trace the provenance of its coffee beans.

The capabilities of AI are already extremely good, Tolvanen said. But while AI succeeds with data, without emotional intelligence we fail with AI. As a result, he argued, AI should be called human centric augmented intelligence — and it should always put people at the center. This is not, he concluded, about humans versus machines but human capabilities when working with technology.
Human centric technology in actionIn the final key note of the day, Fujitsu Finland CTO Glen Koskela began with the scenario that in the digital era, we need to solve exponentially massive challenges. With general-purpose computers, he continued, we have reached the limit of Moore’s law, which states that to solve even bigger numeric problems, we just need to wait a few years for more powerful computers to be built. This is no longer workable, so the future lies in Digital Annealer, quantum computing and, eventually, neural computing.

Glen Koskela, CTO Fujitsu Finland


Combinatorial optimization lies at the heart of this difficulty. Koskela illustrated combinatorial optimization with the example of packing a bag and having to choose the 40 most valuable items out of 100. This means dealing with 1.34 x 1028 possibilities — or one million times the number of stars in the sky. And the goal is to handle 1,000 assets, not 100.

This may seem abstract but Koskela then outlined a raft of instances when this kind of powerful computing could make a real difference to people’s lives and to businesses. These included portfolio risk optimization and loan design in financial services, drug discovery and protein folding in pharmaceuticals, cancer radiation and bed allocation in healthcare and picking and loading as well as delivery routes in logistics and transportation: all examples of human centric technology in action.


Upcoming Fujitsu World Tour dates:

London — July 4th, 2019  

• Moscow — September, 2019

First published June 2019
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