Marketing maven and ‘ruckus-maker’
The author of Poke the Box, Linchpin and Permission Marketing on leading transformational change, selling your vision to the board and becoming the ‘chief connection officer.’
- CIOs need to be adept at spotting change and using connections to build business value, says Seth Godin.
- Go beyond a reliance on data, says Seth Godin, and start telling stories that fire the imagination.
- IT leaders are well placed to define the strategic direction of their organizations, says Seth Godin.
- C-suite executives need to be “artists,” argues Seth Godin — people who are willing to take a leap in the dark.