Rita McGrath

Professor of strategy and innovation
The digital revolution is rewriting the playbook for strategy. Business school professor Rita McGrath defines a new set of critical success factors based on co-creation, fine-tuned innovation engines and trailblazing IT leadership.
  • The new digital dynamics of competition

    The new digital dynamics of competition

    The digital revolution is rewriting the playbook for strategy and competition. Business school professor Rita McGrath — keynote speaker at Fujitsu Forum 2017 in Munich — details the critical success factors.
  • Creating a business culture for co-creation and innovation

    Creating a business culture for co-creation and innovation

    Rita McGrath, professor of strategy and innovation at Columbia Business School — and a keynote speaker at Fujitsu Forum 2017 in Munich — argues that businesses need to develop innovation and collaboration as fundamental, repeatable proficiencies.
  • The dual imperatives for digital-era CIOs

    The dual imperatives for digital-era CIOs

    Business school professor Rita McGrath on the battles IT leaders are fighting to ready their organizations for the new age of disruptive competition.
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