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Mass market mobility
Posted by i-cio.com staff | 19 Oct 2010
Mobile apps: threat or opportunity?
Mobile apps are revolutionising the way organisations engage with their customers. And that presents CIOs with game-changing opportunities – and industry-toppling threats. In this Special Report we examine how leading organisations are responding. Click on the links below and log in to our Members' Area for exclusive access to the following series of downloads:
Analysis
How mobile apps are transforming customer-facing IT, including contributions from: Brian Franz, CIO, Diageo; Michael Van Houweling, director of online marketing, Southwest Airlines; David Rudzinsky, CIO, Hologic; John Suffolk, CIO, UK government; Mary Carol Harris, head of mobile, Visa Europe; Alan Edwards, head of private sector consulting, Fujitsu.
Boardroom View
Deutsche Postbank is pioneering mobile banking in Germany. Michael Heinen, head of direct banking, explains why it is offering its 14 million customers increasingly sophisticated apps.
Case Study
Why global shipping giant UPS is delivering full mobility to its customers.
Barometer
How leading CIOs and CTOs are responding to the mobile apps challenge, including Pravir Vohra from ICICI Bank, Brian Franz from Diageo and Tom Conophy from InterContinental Hotels.
Data Feed
Charting the worldwide mobile revolution.
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