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Essential reading for CIOs

Posted by James Lawrence | 10 Aug 2009

Successful green strategies and a profile of Steve Jobs, Apple's ruling genius - two of the latest must-reads for CIOs:

Inside Steve's Brain

Leander Kahney (Atlantic Books)

Billions of words have been spouted about Steve Jobs, Apple's charismatic CEO, most of them highlighting his control-freak tendencies and aggressive management style. While this book doesn't shy away from the rough stuff, it takes a more balanced approach, delivering a lucid business perspective on how he built up the company from scratch at the dawn of personal computing, then returned in the 1990s to save it from disaster. Kahney, who has been reporting on Apple for 12 years, has obtained access to many of the key people with whom Jobs has surrounded himself and gives a credible insight into the workings of this flawed genius.
Key message: "It's OK to be an asshole, as long as you're passionate about it" (p151)

Conversations with Green Gurus

Laura Mazur & Louella Miles (Wiley)

Environmental activists were once dismissed as a bunch of basket-weaving anti-capitalists. Today, they are CEOs, economists, scientists and thought-leaders, many of whom have anticipated the huge potential of the "green economy". In a series of Q&As with an impressive array of ecologically-minded figures - such as the chief executives of Interface (the world's largest producer of commercial floor coverings) and Timberland - this book gets to the heart of how private businesses can set about saving the planet.
Key message: "If you can demonstrate that you make more money by saving the world, then businesses will save the world really quickly" - Paul Dickinson, CEO of the Carbon Disclosure Project (p58)

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