A debate that currently rages in many organizations is whether to prevent the use of technologies like smartphones and social networks in the workplace, or embrace them in a bid to boost mobility and productivity.

However, the proponents of lockdown have been fighting a losing battle in the face of these consumer technologies. Indeed, most forward-thinking CIOs now see them as an inevitable next step in IT’s evolution — not to mention one that offers considerable innovation and productivity benefits.

But one of the most interesting side benefits is the extent to which these technologies can actually help motivate employees — which is not to be underestimated in an era of reduced bonuses and pay freezes.

A recent survey of 1,000 UK office workers by Reed Exhibitions discovered that 61% would be incentivized by being given a new consumer device like a smartphone, iPad or laptop.

Another survey from Forrester Research, which quizzed employees in the US, UK, France and Germany, found that people given smartphones and social network tools were more likely to act 
as “brand advocates” for their organizations.

Expect a call soon from marketing and HR about equipping the entire company with iPads.