"Our business simply couldn't have achieved the results it has seen in the last year without the sourcing of cloud-based applications for CRM. Both sides of the merged business had excellent back-end order processing systems, built around on-premise sales and customer relationship software.

We looked to application services from the cloud as a means of bolting on a more intuitive, less clunky front end for the unified sales operation, that would bring new levels of flexibility. It was really the only way to cope with the pace of change..."

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