Case studies
Daimler's aim was to provide a platform that would encourage people from different disciplines to talk to each other, whatever their location
Daimler's Open Innovation Network
22 Apr 2010
Automotive giant Daimler has drawn inspiration from consumer Web 2.0 collaboration tools to create a new approach to innovation
When Daimler decided that innovation was going to be key to addressing many of the serious challenges faced by the automotive industry, it took a hard look at what was happening in consumer IT. Its interest was drawn in particular to Web 2.0-style collaboration tools and how some of the techniques used to drive consumer interaction might be adapted for use in the enterprise...
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Daimler's Open Innovation Network Case Study (49.8 kb)
Categories
Features
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