Marketing maven and ‘ruckus-maker’
The author of Poke the Box, Linchpin and Permission Marketing on leading transformational change, selling your vision to the board and becoming the ‘chief connection officer.’
CIOs need to be adept at spotting change and using connections to build business value, says Seth Godin.
Go beyond a reliance on data, says Seth Godin, and start telling stories that fire the imagination.
IT leaders are well placed to define the strategic direction of their organizations, says Seth Godin.
C-suite executives need to be “artists,” argues Seth Godin — people who are willing to take a leap in the dark.