Digital pioneer and “kingmaker”
The CTO behind the technology-led Obama for America campaign on optimizing big data strategies, Gen Y attitudes to privacy, optimizing the user experience and bringing greater diversity to the IT workforce.
CIOs need to stop focusing on the scale of raw data now available to them, argues Harper Reed, and start concentrating on the big questions it can answer.
Harper Reed on how the Obama for America team created applications that were both functional and highly compelling.
Creating a representative technology workforce, says Harper Reed, leads to better innovation — products that map onto your user base.
We need to understand why young people have very different attitudes to data and how it’s used, says Harper Reed.